Posts Tagged ‘Cars’

Regardless of what you may be advertising, getting a celebrity or sports star of high standing should ensure the sales coming flooding through the door. Look at Suzuki when they re-launched the Swift. In the advert, the cheeky supermini was bouncing through a European city full of the joys of spring when it encountered up and coming footballer Cristiano Ronaldo, a recent big money signing for Manchester United. Imagine Suzuki’s joy when the next season Ronaldo developed into arguably the best footballer on the planet. Cheap Suzuki may be, but the Swift was endorsed by the best and was pretty good in its own right (more later) so off everyone went to get one.
Of course having a big name sports star doesn’t necessarily result in success, particularly if the sports stars in question dip in form or get injured. Gillette the men’s shaving company are in one such quagmire. Their latest razor is endorsed by not one, not two but three superstars from the sporting arena: footballer Thierry Henry, golfing legend Tiger Woods and Mr Tennis himself Roger Federer. What’s wrong with that I hear you cry? Well Henry has left Arsenal, joined Barcelona and with it flushed his career down the toilet, as he sits week in week out on the substitute’s bench. Ok well the other two should do the business shouldn’t they? Again no – Tiger Woods has had knee surgery and won’t play again for at least a year. Blimey, that’s a lot of pressure on Roger Federer then isn’t it? Correct, and this year has seen his lowest haul of tennis titles since becoming world number one over five years ago. Oh and he’s now world number two as a result.
One of Britain’s best loved television presenters Fern Britton is loved for being a larger lady and happy just the way she is. What better person for an advertising campaign for Ryvita crackers – the healthy snack for slimming women? Slight problem therefore when the celebrity the campaign is based on has a gastric band fitted to her stomach and cheats the slimming world. Mind you I think the media backlash is a harsh turn of events for Fern, when you consider Kate Moss. Having been the face of Rimmel make-up for countless years, she and then-boyfriend Pete Doherty aka Mr Junkie (disclaimer: Mr Doherty is currently drug free and recovering) are caught snorting cocaine together. Cue another media backlash and Kate being dropped from Rimmel faster than a tennis ball, only to be caught on the upward bounce the next week on a new multi-million pound contract. Some things just ain’t fair Fern.
The message here then should be to spend less time on who endorses your product and more time making it a cracker (no Ryvita pun intended). Ironic then that the Suzuki Swift is an excellent car, yet Ronaldo by default has probably boosted sales stratospherically.
Based shamelessly on the ‘new’ Mini, the Suzuki Swift offers a heady mixture of style, comfort, reliability, practicality and a tiny price tag. Firstly you have a choice of three petrol or one diesel engine, all of which offer very similar performance, allowing the buyer to juggle a quicker dash to 60mph with the inevitable increased fuel consumption of burning fuel quicker – the 1.6 litre Sport version completing the dash in just 8.9 seconds. The diesel being slowest and therefore most frugal does result in a mere £35 outlay for a year’s worth of road tax – a serious proposition in these fuel pricing times.
The Suzuki is also well equipped as standard with power steering, CD player, remote central locking and so many airbags you’ll think you’re driving a bouncy castle. Everyone knows adults still love bouncy castles as much as kids and the styling of the Swift offers the same attraction. As mentioned previously its plagiarised the Mini somewhat but is still a striking car that makes you feel like a kid all over again. The wheel arches are beefy, the head and rear lights wrap into the body curves and yet the car retains a chunky and purposeful stance.
On the road the Swift is just that really. It offers predicable handling allowing you to nip around corners safe in the knowledge you’ll be full of grip and have a grin on your face. At higher speeds the cabin offers quite a bit of road noise and buzz but remember this is a town car, not a long distance motorway cruiser.
Forget Ronaldo, the Suzuki Swift deserves to be the hottest property around.

Oak allergy sufferers who live in South Texas are well aware of the large quantities of pollen that oaks produce and the symptoms that result. The pollen pods, which resemble little fuzzy worms, release the pollen into the air to be carried by the wind and the pods accumulate on the ground.

During the oak pollen season, the effects of the pollen are everywhere, with cars and windows covered with the orange-brown film the pollen creates. Even pavement where the spent pollen pods accumulate will get stained brown. Those suffering from oak pollen allergies can experience severe reactions. Massive sinus drainage, watery eyes, sneezing, and/or coughing will develop that can defy almost any allergy treatment available, at least until the oak pollen subsides.

Severe oak allergy reactions can motivate sufferers to turn to every remedy they can think of, including drastic measures like sterod injections. Some will decide to handle the situation once and for all by starting allergy shots, even though the needles are less than pleasant, without realizing that it often takes years to finally get results.

Many oak allergy sufferers will seek out natural relief from treatments like nutritional supplements, herbal remedies, homeopathy and/or acupuncture, and all of these forms of treatment will provide some degree of temporary relief for the majority of people. But what if there was a way to do more than just suppress allergy symptoms?

But what if there was another way to deal with allergies that gets rid of the problem long-term as seen with allergy shots, but gets results in days and doesn’t require getting stuck with needles repeatedly? There is in fact a way to accomplish this using “energy medicine” methods.

The most widely-practiced of these natural allergy relief methods is NAET, which stands for Nambudripad’s Allergy Elimination Technique. Dr. Devi Nambudripad is a chiropractor and acupuncturist from California who accidentally discovered how stimulating specific acupuncture meridians while being exposed to the allergens one reacts to can reset the body so that it no longer reacts to those allergens.

Since NAET was first developed in the 1980’s, other similar techniques have been developed that are more streamlined, but NAET is still the most popular. All energy-basd allergy elimination techniques are definitely strange and can seem like they are too good to be true, but in eight years of practicing Allergy and Sensitivity Elimination and Reprogramming Technique (ASERT), a newer, more efficient version of allergy elimination based on the underlyng principles of NAET, I have found it to be extremely effective on even the most severe and chronic of allergy sufferers.

Because these techniques are so strange and because I practice in San Antonio, an area where a high percentage of the population is still extremely skeptical of alternative medicine, I do the allergy desensitization on people and let them experience the results before they pay me. I use the honor system with regards to the allergy elimination procedure I use in my office – I do the full allergy elimination procedure and patients pay me after the fact when they are satisfied that the treatment was effective for them. The vast majority send me checks or call me with a credit card number, which I thik is a dramatic testament to the effectiveness of this technique.

The great part about these techniques is that the results occur quickly. In the case of seasonal allergies like those to oak pollen, symptoms may be severe for weeks at a time, so allergy sufferers seek out some form of natural allergy relief that takes effect quickly, rather than a treatment approach like allergy shots that can take years to be effective, and rather than treatments that have potentially serious side-effects such as steroid drugs. Energy-based allergy elimination provides relief within a day or two and does so without the risk of side-effects.

Better yet, the effects of energy-based allergy elimination last for several months to several years because these techniques actually get rid of the allergies, not just suppress allergy symptoms and inflammation. So, oak allergy sufferers can usually go through multiple oak seasons without any problems without ongoing treatment after going through the allergy desensitization.

Although NAET practitioners often claim that the effects of NAET are permanent, which they may be in some cases, it has been my experience that allergies can re-develop, particularly after somone is sick with a cold or flu, or suffers a major trauma during a high pollen season. It appears that the body may develop allergies in a “guilt by association” manner in which an activation of the body’s immune system and inflammatory response from something other than pollen may become associated with the presence of a given allergen, thus triggering a reaction to the allergen. In other words, if you catch the flu during a time when oak pollen is high, it is not unusual to develop oak allergies.

In any case, energy-based allergy desensitization is very much for real, and it offers fast, effective natural allergy relief for oak pollen allergies, as well as any other type of allergy (including airborne allergens, foods, and skin-contact allergies).